The Buyer’s Journey

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13th January 2016

We’re big admirers of the work the guys over at Inflexion Point do. Their latest blog, from their writer Bob Apollo, aligns so closely with the Slingshot approach to selling that we’re almost jealous we didn’t write it ourselves!

Apollo expands on why our biggest competition as sales and marketing people is the status quo, and the three steps he¬†outlines – Why Change/What To/Only You – map beautifully onto Slingshot’s own Cause to Act/Buying Vision/Why Only You stories, we just had to share it with you all.

Read the full article here.