You need to give your sellers visual story building blocks that they can easily remember and use to fuel their conversations.
Sales and Marketing build them together as a team – aligned.
60% of B2B deals end up in NO DECISION and according to Gartner only 3% of sales people can communicate your unique value.
STORY BUILDER enables your Sales and Marketing leaders to Build 2 Stories focused on a product area:
Cause to Act story (Avoids NO DECISION) Giving your sellers a tool to deliver Insight to their prospects, making them realize they’re current position in not sustainable and they must take action.
Only YOU Story Giving your sellers a tool to take what they have discovered from their prospect and position your unique capability LINKED to your customer’s must have goals.