Product Marketing and the 3000 Year-old Shepherd Boy.

What do they have in common? They both deploy similar techniques to get what they want. Product marketers should be doing it to make people care about their offerings. The shepherd boy did it to save hundreds of lives.

And it’s inside this story.

Of course this is why we are called Slingshot Guru. After the original.


Like this? Click here to download our guide to building a Cause to Act Story.

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