The Method

TALK TO THE CHIMP.

Your prospects don’t really want to listen to you. You need the stories that move their instinctive brain to sit up and take notice.

The Slingshot Edge method is rooted in behavioural and evolutionary psychology, enabling your sellers to tap into those primal instincts with visual stories that are tangible and relevant to your buyers’ worlds.

Stories are powerful. Make yours count. First time. Every time.

Currently, 60% of sales cycles end in no decision, and 70% of online content intended for buyers is ignored by them. This video by Slingshot Edge co-founder Calum Kilgour, explains why, and what we can do to beat those odds.

HARNESS THE POWER OF STORYTELLING

STORYBUILDING

Our process starts with a storybuilding workshop that brings together your sales and marketing teams to create unique, powerful, visual sales messages. Your teams learn how to integrate those messages into personalised stories tailored for each individual client.

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STORY TELLING

We then help you package those stories with the right tools and training to enable sellers to deliver a personal story for each buyer at every stage of the sales process.

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THE TOOLS

Our storytelling toolkit ensures every one of your sellers is fully equipped to tell your stories, every step of the way. From training events, workshops and messaging blueprints to delivery tools including PowerPoint, videos, and apps, consider your sellers kitted out.

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Find out more

Download your free Guide to start building great Cause to Act Stories today.