Blog

Some articles we have written, they may
be of some use to you, take a look...

Turn Your Buyer Into Your Champion

Value. We hear this word so much in sales that it’s almost become a buzzword. But it isn’t! To be successful in sales you must constantly deliver value to prospects and buyers. One of our favorite ways to do this? …

8th April 2018

How to Show Prospects You Care, part 1

Earlier this year I heard a keynote about the customer experience and how it relates to sales. It made my chimp brain leap with joy because that means care, one of Slingshot Edge’s Three Magic Cs, is having a moment. …

8th March 2018

How to get a prospect to reply to your second (or third, or tenth) email

You’re beyond thrilled. Your prospect replied to your cold email wanting to learn more. You reply with the additional information they asked for, included times you were available to speak and hit send, thrilled to continue the conversation you’ve started. …

22nd February 2018

How to Demonstrate Contrast to your Buyers

Contrast is one of the “three magic Cs” that helps you find your value equation with buyers. In our sales messaging, contrast comes into play when you show your buyer how much better their situation will be if they use …

9th February 2018

Snow Software Doubles Deal Size with Slingshot Edge

Snow Software was one of our first customers. They’re in the software asset management business and experienced significant growth last year. Clark Green is Snow’s global head of sales enablement. In his first ten months on the job Snow grew …

1st February 2018

Decision Logic VS Chimp Logic

Have you ever sat watching television to enjoy a little downtime when an overwhelming urge to snack overcomes you? Did it happen right after you saw a commercial for piping hot pizza? Of course it did. The ad did its …

4th October 2017

Find Your Value Equation

Too often, prospects can’t really tell the difference between the solutions they see from sellers. Why? Because sellers only talk about the benefits of the solution, not the value. When this happens, the customer decides your value, not you. To …

12th June 2017

What’s with all the ’emotion’ business?

My last article about brain science and storytelling created a slurry of emotions for me—and triggered enough thoughts and ramblings for another article. If you haven’t heard it yet get ready – ‘emotion’ is the business world’s next buzzword. Why? …

15th May 2017