Blog

Some articles we have written, they may
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Decision Logic VS Chimp Logic

Decision Logic VS Chimp Logic

Have you ever sat watching television to enjoy a little downtime when an overwhelming urge to snack overcomes you? Did it happen right after you saw a commercial for piping hot pizza? Of course it did. The ad did its …

4th October 2017

Decision Logic VS Chimp Logic

Have you ever sat watching television to enjoy a little downtime when an overwhelming urge to snack overcomes you? Did it happen right after you saw a commercial for piping hot pizza? Of course it did. The ad did its …

4th October 2017

Find Your Value Equation

Too often, prospects can’t really tell the difference between the solutions they see from sellers. Why? Because sellers only talk about the benefits of the solution, not the value. When this happens, the customer decides your value, not you. To …

12th June 2017

What’s with all the ’emotion’ business?

My last article about brain science and storytelling created a slurry of emotions for me—and triggered enough thoughts and ramblings for another article. If you haven’t heard it yet get ready – ‘emotion’ is the business world’s next buzzword. Why? …

15th May 2017

The POWER (Point) of Story Telling

Julie Dean We all have different ways to stay current on the latest news and trends that will better ourselves and the world we live in. For me, as odd as it sounds, my favorite daily fix comes from Brain …

30th April 2017

What could you achieve if your team were all working at 100%?

“If people are functioning at an 85% level of their capacities, they tend to be happy and complacent and say, ‘I’m doing really well, I’ll skip the last 15%.’ … But I would say there are some very astute people around, …

20th February 2017

The Incredibly Real Power of Rhetoric

“Metaphors are all over the place, and they are political, in that they are used to lead people towards things or to make them recoil. We use beautiful images – images of people, images of love, images of family, of …

23rd January 2017

Monkey Business: The Trump Campaign

In our Monkey Business series, we analyse how charismatic leaders tickle your chimp to influence you. First up: President Elect Donald Trump. Earlier this month, the Republican Party celebrated success in one of the most divisive elections in US history. …

17th November 2016

Why this election’s a load of monkey business…

Ever think politics is mostly chimp chatter? That’s because it is. Why? The answer’s in this infographic:

7th November 2016