This is our story. What is yours?

Slingshot Edge is…

Tables, charts, and words jiggling on the page. Drowning in a sea of information, but not quite able to completely understand or remember what was discussed. Listening to never ending monologues with a constant, stomach-churning dread of being asked to read out loud to everyone else. No – these aren’t field notes from his last sales meeting. They’re the memories Calum Kilgour, Slingshot Edge’s founder, has of his school days in Edinburgh, Scotland.

Twenty years after he left school, Calum learned he was dyslexic. His fear of appearing stupid in school fueled an unrelenting obsession in his professional life: to make it easier—for himself and others—to consume, interpret, and remember information.

This drive for simplicity powered Calum’s sales career. He realized his prospects were just as frustrated—and scared of appearing stupid—as he’d been at school as they struggled to make sense of the overwhelming amount of information presented to them.

Slingshot Edge was born.

Calum and a partner founded Slingshot Edge in 2011 with a simple vision: to help sales and marketing teams communicate with their prospects and customers better. Slingshot Edge shows organizations how to:

  • Create stories that set them apart from the competition.
  • Deliver the stories in a way that will cause their buyers to act.

We also enable reps to talk to buyers in a meaningful, human way—you know, without using acronyms, jargon, or buzzwords.

Our messaging approach is rooted in recent research in neuroscience, psychology, and the decision-making process. By combining science with our proven, field-tested methods, we’ve helped companies around the globe make a bigger impact with their buyers and create stories that sell.

Talk to our chimps

Offering clear, personalized communication is part of Slingshot’s DNA. So is having fun, which is why chimp theory is at the center of everything we do.

Chimp theory works everywhere. Slingshot Edge has operations in the US, UK, Australia, and mainland Europe. We have customers around the world.

Talk to our chimp to make a bigger impact in your accounts and create stories that sell.

Offering clear, personalized communication is part of Slingshot’s DNA.

So is having FUN, which is why Chimp Theory is at the centre of everything we do.